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Why Instagram Hashtags Are Important
Instagram has gone through a lot of changes since its initial release in 2010. But through it all, one thing has remained consistent: the importance of Instagram hashtags.
Using relevant, targeted hashtags on your posts and stories is still one of the best ways to get discovered by new audiences on Instagram. And this can translate into more engagement, more followers, and more customers for your business.
Like on Twitter and other social media platforms, Instagram hashtags work by organizing and categorizing photo and video content.
If you have a public Instagram account and add a hashtag to a post, that post will be visible on the corresponding hashtag page (it’s basically a directory of all the photos and videos that were tagged with that hashtag).
Since hashtags are used with an intent to discover content, the right hashtags can put you in front of your target audience, even if they haven’t connected with you before.
For example, a food blogger might post a picture of a gorgeous smoothie bowl, and then use the hashtags #superfoods, #cleaneating, and #vegansofig when it’s uploaded to Instagram.
By using these three hashtags, the image is cataloged so other Instagram users who enjoy healthy foods can easily find it.
A few things to keep in mind:
When people with private profiles tag posts, they won’t appear publicly on hashtag pages
Numbers are allowed in hashtags. However, spaces and special characters, like $ or %, won’t work.
You can only add hashtags to your own posts. You can’t tag other people’s photos/videos.
You can use up to 30 hashtags on a post and 10 on a story.
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